Nokia’s CSR in environmental dimension

   As Nokia claims on its official website: “we love the future – it’s what our strategy is all about”, it has collaborated with its partners in both upstream and downstream of the supply chain on green innovation proactively in order to improve environmental performance.

　誠如Nokia在其官方網站所宣稱：「我們熱愛未來－這是我們的企業策略所關切的。」它已與供應鏈上下游的合作夥伴，前瞻地在綠色創新上進行協同合作，以期能改善環境績效。

   Green innovation can be categorised to two types: proactive and reactive green innovation. Proactive green innovation is defined as active innovation on environmental issues for various purposes, such as leading in the market, obtain competitive advantages, seizing opportunities, or decreasing cost. On the other hand, reactive green innovation is the passive innovation on environmental issues in order to comply with environmental regulations, meet the demands from stakeholders, or respond to competitors' challenges.

　綠色創新可以分為兩類：前瞻式與回應式的綠色創新。前瞻式綠色創新的定義為在環境議題上，基於不同目的而採取的主動創新，像是在市場上取得領先、獲取競爭優勢、掌握機會、或降低成本。另一方面，回應式綠色創新則為了遵循環保規範、符合利害關係者的要求、或對競爭者的挑戰做出回應，而在環境議題上被動地進行創新。

   Nokia considers the environment during the entire life cycle of its products. As the eco-friendly mobile introduced in previous article “CSR: Nokia's eco-friendly phone”, the traditional lithium battery is replaced by a bio-degradable battery - no need for rare metals and no waste problem is generated. Nokia keeps integrating resources among its supply chain and innovating proactively. It attempts to lead in the concept of sustainability for the society and the environment. On the basis of its CSR strategy in environmental dimension - create a more sustainable future, the collaboration between Nokia and its partners in green innovation can be one critical factor to achieve environmental and economic success in market in the long run.

　Nokia在產品的整個生命週期中對環境做出了考量。如在前文「CSR: Nokia's eco-friendly phone」中所介紹的生態友善手機，生物可分解電池取代了傳統的鋰電池－不需用到貴金屬且不產生廢棄問題。Nokia持續整合其供應鏈中的資源、並持續進行前瞻式創新。它試圖為社會與環境導入永續發展的概念。Nokia基於環境維度的CSR策略－創造更為永續發展的未來，而與其合作夥伴在綠色創新方面進行協同合作，長期下來能成為在環境與經濟上致勝的關鍵因素。

Reference:

*Nokia official website: About us

*Chen et al (2012), "Origins of green innovations: the differences between proactive and reactive green innovations", Management Decision, 50: 368-398.